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6 posts tagged with "SEO"

Search Engine Optimization.

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Schemar: a GitHub Action to validate structured data

· 7 min read
John Reilly
OSS Engineer - TypeScript, Azure, React, Node.js, .NET

Of late, I've found myself getting more and more into structured data. Structured data is a way of adding machine-readable information to web pages. To entertain myself, I liken it to static typing for websites. I've written about structured data before, but in this post I want to focus on how to validate structured data.

Specifically, how can we validate structured data in the context of a GitHub workflow? I've created a GitHub Action called Schemar that facilitates just that. In this post we'll see how to use it.

title image reading "Schemar: a GitHub Action to validate structured data" with the GitHub Action logo

How we fixed my SEO

· 33 min read
John Reilly
OSS Engineer - TypeScript, Azure, React, Node.js, .NET
A dedicated SEO and growth marketing firm for dev-focused, cybersecurity, fintech and deep tech startups

We might also call this:

I ruined my SEO and a stranger from Hacker News help me fix it

This is a follow up to my "How I ruined my SEO" post. That was about how my site stopped ranking in Google's search results around October 2022. This post is about how Growtika and I worked together to fix it.

As we'll see, the art of SEO (Search Engine Optimisation) is a mysterious one. We made a number of changes that we believe helped. All told, my site spent about a year out in the cold - barely surfacing in search results. But in October 2023 it started ranking again. And it's been ranking ever since.

I put that down to the assistance rendered by Growtika. What was the nature of that assistance? I'll tell you. This post is a biggie; so buckle up!

title image reading "How we fixed my SEO" with images of graphs trending upwards in the background

How I ruined my SEO

· 10 min read
John Reilly
OSS Engineer - TypeScript, Azure, React, Node.js, .NET

In October 2022 traffic to my blog dropped like a stone. What happened? Somehow I ruined my SEO. Don't be me. I'll tell you what I got up to and hopefully you can avoid doing the same.

Updated 20/11/2023: SEO fixed!

There's a follow up to this named "How we fixed my SEO" that you may enjoy.

title image reading "How I ruined my SEO" with an image of a tire fire in the background

Structured data, SEO and React

· 8 min read
John Reilly
OSS Engineer - TypeScript, Azure, React, Node.js, .NET

People being able to discover your website when they search is important. This post is about how you can add structured data to a site. Adding structured data will help search engines like Google understand your content, and get it in front of more eyeballs. We'll illustrate this by making a simple React app which incorporates structured data.

title image reading "Structured data, SEO and React" with a screenshot of the rich results tool in the background